Ten years building brands from zero. Identity, system, and every image after. Based in Madrid.
Based in Madrid
About
I'm a creative designer with ten years across brand identity, visual systems, and campaigns. My experience is layered equally agency-side and in-house, across Istanbul, London, and Madrid.
I build brands from zero and art direct them through to the final shot. Lately that work runs through an active AI practice, which has become a real part of how I get from idea to image.
I'm a creative designer with ten years across brand identity, visual systems, and campaigns. My experience is layered equally agency-side and in-house, across Istanbul, London, and Madrid.
I build brands from zero and art direct them through to the final shot. Lately that work runs through an active AI practice, which has become a real part of how I get from idea to image.
Capabilities
I work across brand, digital, and production. From the first idea to the final asset. Ten years in, agency-side and in-house.
Branding
Identities built from zero, with the systems and guidelines to keep them intact.
Brand identity
Strategy
Art Direction
Illustration
Visual Systems
Naming
Guidelines
Branding
Identities built from zero, with the systems and guidelines to keep them intact.
Brand identity
Strategy
Art Direction
Illustration
Visual Systems
Naming
Guidelines
Digital
Interfaces, sites, and campaign systems that hold the brand together across all platforms.
UI DESIGN
Motion Direction
Campaign & Social Systems
Art direction
Digital
Interfaces, sites, and campaign systems that hold the brand together across all platforms.
UI DESIGN
Motion Direction
Campaign & Social Systems
Art direction
Production
AI-assisted image and concept production, used to get from idea to visual faster without losing control of the craft.
AI image production
Mockups
Concept & mood direction
Asset production
Production
AI-assisted image and concept production, used to get from idea to visual faster without losing control of the craft.
AI image production
Mockups
Concept & mood direction
Asset production
What Clients & colleagues say
Real feedback from clients and colleagues who trusted the process and experienced meaningful results.
Olivia Vachon
Brand Director
It has been such a true pleasure and privilege working with Sim on several brand guideline projects. She has an incredible ability to take a simple idea and transform it into a complete, meaningful brand identity that feels authentic and always full of personality. Every concept she develops feels unexpected and uniquely hers. Sim is a truly special artist and designer, and her passion, creativity, and dedication make her someone I feel incredibly lucky to have collaborated with.
Olivia Vachon
Brand Director
It has been such a true pleasure and privilege working with Sim on several brand guideline projects. She has an incredible ability to take a simple idea and transform it into a complete, meaningful brand identity that feels authentic and always full of personality. Every concept she develops feels unexpected and uniquely hers. Sim is a truly special artist and designer, and her passion, creativity, and dedication make her someone I feel incredibly lucky to have collaborated with.
Olivia Vachon
Brand Director
It has been such a true pleasure and privilege working with Sim on several brand guideline projects. She has an incredible ability to take a simple idea and transform it into a complete, meaningful brand identity that feels authentic and always full of personality. Every concept she develops feels unexpected and uniquely hers. Sim is a truly special artist and designer, and her passion, creativity, and dedication make her someone I feel incredibly lucky to have collaborated with.
Gianluigi Skema Di Giacomo
Head of Design
I had the pleasure of working with Sim, a wonderfully versatile designer who can seemingly do it all, and do it brilliantly. From layouts, social media and presentations to branding, illustration and creative concepts, she is a true jack of all trades, minus the “master of none” part. Beyond her impressive creative range, Sim brings great energy, reliability and personality to every project. She is collaborative, thoughtful and an amazing team player. The kind of person who makes both the work and the working day better. Any team would be lucky to have her.
Gianluigi Skema Di Giacomo
Head of Design
I had the pleasure of working with Sim, a wonderfully versatile designer who can seemingly do it all, and do it brilliantly. From layouts, social media and presentations to branding, illustration and creative concepts, she is a true jack of all trades, minus the “master of none” part. Beyond her impressive creative range, Sim brings great energy, reliability and personality to every project. She is collaborative, thoughtful and an amazing team player. The kind of person who makes both the work and the working day better. Any team would be lucky to have her.
Gianluigi Skema Di Giacomo
Head of Design
I had the pleasure of working with Sim, a wonderfully versatile designer who can seemingly do it all, and do it brilliantly. From layouts, social media and presentations to branding, illustration and creative concepts, she is a true jack of all trades, minus the “master of none” part. Beyond her impressive creative range, Sim brings great energy, reliability and personality to every project. She is collaborative, thoughtful and an amazing team player. The kind of person who makes both the work and the working day better. Any team would be lucky to have her.
Selen Gürsoy - fam°
Co-Founder
Working with Sim has always been one of those easy decisions. No matter the industry or the brief, she’s someone we trust to bring both thoughtful strategy and strong creative instincts to a project. She has a rare ability to understand what a client is really trying to achieve, then push the work beyond the obvious with ideas they wouldn’t have imagined themselves. Drawing from a wide range of creative influences, she consistently delivers polished, distinctive work while making the entire process collaborative, insightful, and genuinely enjoyable. She doesn’t just elevate the design, she elevates the project.
Selen Gürsoy - fam°
Co-Founder
Working with Sim has always been one of those easy decisions. No matter the industry or the brief, she’s someone we trust to bring both thoughtful strategy and strong creative instincts to a project. She has a rare ability to understand what a client is really trying to achieve, then push the work beyond the obvious with ideas they wouldn’t have imagined themselves. Drawing from a wide range of creative influences, she consistently delivers polished, distinctive work while making the entire process collaborative, insightful, and genuinely enjoyable. She doesn’t just elevate the design, she elevates the project.
Selen Gürsoy - fam°
Co-Founder
Working with Sim has always been one of those easy decisions. No matter the industry or the brief, she’s someone we trust to bring both thoughtful strategy and strong creative instincts to a project. She has a rare ability to understand what a client is really trying to achieve, then push the work beyond the obvious with ideas they wouldn’t have imagined themselves. Drawing from a wide range of creative influences, she consistently delivers polished, distinctive work while making the entire process collaborative, insightful, and genuinely enjoyable. She doesn’t just elevate the design, she elevates the project.
Rob Clarkson
Head of Marketing and Social Media
Sim led the creative execution of our fan token launch, owning the design process from concept through to delivery. She created striking visuals and a wide range of assets that worked seamlessly across multiple platforms and formats. Her creativity, versatility, and attention to detail played an important role in delivering a successful campaign. Sim was a pleasure to work with, and I'd happily recommend her for any creative role.
Rob Clarkson
Head of Marketing and Social Media
Sim led the creative execution of our fan token launch, owning the design process from concept through to delivery. She created striking visuals and a wide range of assets that worked seamlessly across multiple platforms and formats. Her creativity, versatility, and attention to detail played an important role in delivering a successful campaign. Sim was a pleasure to work with, and I'd happily recommend her for any creative role.
Rob Clarkson
Head of Marketing and Social Media
Sim led the creative execution of our fan token launch, owning the design process from concept through to delivery. She created striking visuals and a wide range of assets that worked seamlessly across multiple platforms and formats. Her creativity, versatility, and attention to detail played an important role in delivering a successful campaign. Sim was a pleasure to work with, and I'd happily recommend her for any creative role.
Clients & partners
